What's the simplest, quickest way to categorise all the emails you're collecting in your ecommerce site, so that you know what to email and to whom?

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Chapters:

00:00 - Intro

00:55 - What is Customer Segmentation?

01:16 - Why it matters?

01:41 - Low Engagement Non-Customers

03:43 - Highly Engaged Non-Customers

04:38 - Low Engagement Customers

05:08 - Highly Engaged Customers

05:51 - Examples