Simple Customer Segmentation In Ecommerce
What’s the simplest, quickest way to categorise all the emails you’re collecting in your ecommerce site, so that you know what to email and to whom?
00:00 - Intro
00:55 - What is Customer Segmentation?
01:16 - Why it matters?
01:41 - Low Engagement Non-Customers
03:43 - Highly Engaged Non-Customers
04:38 - Low Engagement Customers
05:08 - Highly Engaged Customers
05:51 - Examples
